Which of the Following Classifications of Customers Is Probably Least

question 27

Multiple Choice

Which of the following classifications of customers is probably least sensitive to the price of the product?

• A) Innovators.
• B) Early Adopters.
• C) Early Majority.
• D) Late Majority.
• E) Laggards.

---

Definitions:

Profit

The financial gain made in a transaction or operation, calculated as total revenue minus total costs.

Revenues

The income generated from normal business operations and includes discounts and deductions for returned merchandise.

Key Performance Drivers

The critical factors or activities that have a significant impact on achieving a company's strategic objectives.

Key Performance Indicators

Quantifiable measures used to evaluate the success of an organization, employee, or process in achieving objectives.