The Idea That an Existing Company Might Have a Difficult

question 30

Multiple Choice

The idea that an existing company might have a difficult time developing a new product for a new market because it listens closely to current customers is known as

• A) conjoint analysis.
• B) policy capturing.
• C) tyranny of the current market.
• D) first mover advantage.
• E) the S curve.

---

Definitions:

Validity

The accuracy with which a test or measurement assesses what it intends to measure.

Correlation Coefficients

Statistical measures that indicate the extent to which two variables fluctuate together.

Cultural Fit

The degree to which an employee's beliefs, values, and behavior are in alignment with the core values and culture of the organization they work for.

Predictive Validation

A measure of the extent to which a test or selection procedure forecasts or correlates with relevant job outcomes.