An Established Business Is Thinking About Introducing a New Service

question 9

Multiple Choice

An established business is thinking about introducing a new service and asks current customers for their views of the intended new service. The current customers report that they do not like the new service,primarily because they tend to interpret it from the perspective of the current service. This represent the idea of

• A) user myopia.
• B) factorial design..
• C) S curve analysis.
• D) conjoint analysis.
• E) policy capturing.

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Definitions:

Readability

The ease with which a reader can understand or interpret a written text.

Collaborative Writing

The practice of multiple individuals working together to produce a single document or textual output.

Sandboxes

Virtual spaces used to test new software or coding independently from other systems to avoid affecting production environments.

Readability

The ease with which a reader can understand written text.