Which of the Following Statements,addressing the Adoption of New Products,is

question 16

Multiple Choice

Which of the following statements,addressing the adoption of new products,is not true?

• A) Most customers adopt new products in the middle of the adoption cycle.
• B) Different groups adopt products for different reasons.
• C) Early adopters tend to buy the product before any marketing has occurs.
• D) Few customers buy at the beginning or end of the cycle.
• E) None of the Above.