Which of the Following Tends to Represent a Disadvantage for Existing

question 33

Multiple Choice

Which of the following tends to represent a disadvantage for existing established companies when attempting to create new products?

• A) Focused on current customers.
• B) Core rigidities.
• C) Tyranny of the current market.
• D) User myopia.
• E) All of the above are correct responses.

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Definitions:

Nonstore Retailing

The selling of goods and services outside the traditional brick-and-mortar retail environment, such as through e-commerce, direct mail, or telemarketing.

Social Shopping Experience

A blend of social media and e-commerce where users can shop for products through social networking sites or engage in shopping as a social activity online.

Telemarketing

The direct marketing of goods or services to potential customers over the telephone or the Internet.

Consumer Privacy

The rights and measures to protect an individual's personal information from being disclosed without consent.