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Through Advertisements and Word of Mouth,Xerox Has Established a Mindset

question 4

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Through advertisements and word of mouth,Xerox has established a mindset in which consumers believe Xerox is the best copier machine company in the United States. This mindset will keep customers from defecting to its competitors. To which type of competition barrier does this refer?


Definitions:

Independent Advice

Professional advice offered by a party with no vested interest in the outcome, ensuring unbiased and impartial guidance.

Intent To Deceive

The deliberate intention to mislead or deceive someone, typically to gain a legal or financial advantage.

Certifications

Denotes official recognitions or validations that an individual has achieved a certain level of skill, knowledge, or competence, usually in a specific profession or field.

Duress

a situation where a person is compelled to act against their will or make a contract under pressure or threats, rendering the agreement potentially voidable.

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