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Franchising,a market-based mode,usually requires less capital than a hierarchical mode business .
Media Democratization
The process by which access to and participation in the media is becoming more widely distributed among the general populace, often through new technologies and the internet.
Ad-equivalency Value
A metric used in public relations and advertising to quantify the worth of media coverage or publicity by comparing it to the cost of equivalent paid advertising space or time.
Momentum Effect
The tendency of an asset to continue moving in its current direction, whether up or down, in the financial market.
Impression
A metric used in digital marketing to represent the number of times an advertisement or social media post is displayed, regardless of whether it was clicked or not.
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