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_____ is a treatment in which tiny holes are drilled into the skull through which electrodes are implanted into the brain.
Perceived Risk
The level of uncertainty consumers associate with purchasing a product or service, which can affect their decision-making process.
Yield Management Pricing
A dynamic pricing strategy based on understanding, anticipating, and influencing consumer behavior in order to maximize revenue or profits.
Price Lining
A pricing strategy where products or services are sold at several different price points, offering different levels of quality or features.
Target Pricing
A pricing strategy where the selling price is determined based on the desired profit margin and the cost to manufacture or buy the product.
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