Examlex
Which is the BEST way to describe the growth of social media use in the past five years?
Intangible Benefits
Advantages derived from a product or service that cannot be physically touched or quantified, such as customer service quality or brand reputation.
Physically Touched
In a marketing context, refers to the consumer's physical interaction or experience with a product.
Market Segmentation
The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
Appraisals
The process of assessing the value, performance, or quality of an item or employee.
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