The Key Attribute That Firms Need to Develop in Their

question 57

Multiple Choice

The key attribute that firms need to develop in their managers to improve their innovative potential is

• A) emotional intelligence
• B) creative intelligence
• C) social intelligence
• D) experimental intelligence

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Definitions:

Corporate Blog

A blog created and maintained by a company to share insights, company news, and engage with its customers and stakeholders.

Word of Mouth

The process of sharing information, recommendations, or experiences about a product or service verbally, from person to person.

Public Relations Campaign

A series of planned activities and communications designed by an organization to positively influence public opinion or achieve specific goals with its publics.

Community

A group of people living in the same place or having a particular characteristic in common.