_____ Are Often Associated with a Low-Cost Leader Strategy, Whereas

question 24

Multiple Choice

_____ are often associated with a low-cost leader strategy, whereas, _____ are frequently an important aspect of a differentiation strategy.

• A) Process innovations; product innovations
• B) Product innovations; service innovations
• C) Radical innovations; instrumental innovations
• D) Marketing innovations; management innovations

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Definitions:

Autokinetic Illusion

A visual phenomenon where a stationary point of light in a dark environment appears to move because of involuntary eye movements.

Texture Gradient

A depth cue based on the gradual reduction of detail that occurs in surfaces as they recede from the observer, used in perception to judge distances.

Brightness

The attribute of visual perception according to which an area appears to emit more or less light.

Perceptual Illusion

A misinterpretation of a true sensation, where the perceived information differs from the objective reality.