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The Strategic Business Unit (SBU) Structure Is Also Referred to as the Conglomerate

question 67

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The strategic business unit (SBU) structure is also referred to as the conglomerate structure.


Definitions:

Systematic Desensitization

A behavioral therapy technique aimed at reducing anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Operant Conditioning

A learning process in which the likelihood of a behavior is increased or decreased through reinforcement or punishment.

Classical Conditioning

A learning process that occurs through associations between an environmental stimulus and a naturally occurring stimulus.

Exposure

A therapeutic technique where individuals confront their fears or anxieties in a controlled, gradual manner to decrease sensitivity and reactive behaviors over time.

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