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How can companies, whose innovations outpace the evolving needs of its customers, pursue 'sustaining innovations'?
Working Memory
The capacity of the brain to hold and manipulate information in the short term for cognitive tasks such as learning, reasoning, and comprehension.
Short-Term Memory
A part of the memory system where small amounts of information can be kept for a short period of time, typically from a few seconds to a minute.
Functional Fixedness
A cognitive bias that limits a person's ability to use an object only in the way it is traditionally used, hindering problem-solving.
Confirmation Bias
A bias towards finding, comprehending, selecting, and reminiscing information that affirms one's prior beliefs or conjectures.
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