Explain the Two Key Factors That Are Used to Assess

question 54

Essay

Explain the two key factors that are used to assess whether or not companies are close competitors.

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Definitions:

Surveys

A method of collecting data and insights from target audiences through a series of questions to understand opinions, behaviors, or characteristics.

Sentiment Mining

The use of machine learning and natural language processing techniques to analyze text for understanding the sentiments expressed by people about products, services, or topics.

Consumer Perceptions

The way shoppers view or interpret a product or service, influenced by marketing, reviews, and personal experiences, which directly impacts their buying behavior.

Questionnaire Design

The process of creating a set of questions aimed at gathering information from respondents, typically used in research or surveys to collect data.