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What Are the Six Basic Types of Entry Strategies for International

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What are the six basic types of entry strategies for international expansion?


Definitions:

Sales Call

A communication or visit made by a sales representative to a potential or existing customer with the aim of selling products or services.

Top-End Grill

A high-quality grill that is often placed at the top of a product line, featuring superior materials, features, and performance.

Selling Proposition

A unique value or benefit that a product or service offers to distinguish it from competitors, also known as Unique Selling Proposition (USP).

Sales Presentation

A pitch or demonstration given to potential buyers with the goal of promoting and selling a product or service.

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