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According to the text, Canfor Corporation of Vancouver is a good example from the forest industry of having followed a successful strategy, to expand across markets, of
Purchase Decision
The end result of a complex process where a consumer or business decides to buy a specific product or service.
External Search
External search involves seeking product information from sources outside the individual, such as friends, family, advertisements, or consumer reviews, especially when making purchasing decisions.
Wrong Purchase Decision
An incorrect decision made by consumers when buying a product or service, usually leading to regret or dissatisfaction.
Past Experience
Refers to the knowledge or skills gained from previous involvement or exposure to events.
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