When Using the BCG Matrix, a Business That Currently Holds

question 72

Multiple Choice

When using the BCG matrix, a business that currently holds a large market share in a rapidly growing market and that has minimal or negative cash flow is described as a:

• A) cow.
• B) dog.
• C) problem child.
• D) star.

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Definitions:

Standards of Behavior

Established or accepted norms of conduct that individuals are expected to follow within a society or organization.

Moral Minimum

The minimum degree of ethical behavior expected of a business firm, which is usually defined as compliance with the law.

Ethical Behavior

The practice of conducting oneself according to an accepted set of moral principles, often in a professional context.

Firm

Another term for a business or company, often used in legal or formal contexts.