Examlex
In terms of strategy evaluation, which of the following terms refers to the fit between the corporate-level strategy and the external environment?
Lifestyle
The interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.
Geodemographics
Geodemographics is a method of market segmentation that combines geography with demographic information to classify populations for targeted marketing and research purposes.
Tapestry Segment
Classification of neighborhoods based on demographic and socioeconomic characteristics to understand consumer behavior and lifestyle patterns.
Geodemographic Segmentation
The process of classifying populations based on geographical and demographic factors for marketing and research purposes.
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