Which of the Following Are Good Examples of Firms That

question 17

Multiple Choice

Which of the following are good examples of firms that follows the strategy of differentiation based on prestige or brand image?

• A) North Face and Loblaws
• B) 3M and Cirque du Soleil
• C) Lexus and President's Choice
• D) BMW, Roots, and Holt Renfrew

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Definitions:

Marketing Mix

A foundational marketing model comprising four key components: product, price, place, and promotion, used in developing a marketing strategy.

Situation Analysis

A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identification of internal and external forces that may influence the organization's performance.

Strategic Marketing Process

An organized technique for planning, executing, and evaluating marketing plans aimed at meeting business targets.

Planning Stage

The initial phase in a project or business strategy where goals are set, resources are allocated, and plans are developed to achieve objectives.