Research Has Consistently Shown Firms That Achieve Both Cost and Differentiation

question 40

Multiple Choice

Research has consistently shown firms that achieve both cost and differentiation advantages tend to perform

• A) at about the same level as firms that achieve either cost or differentiation advantages.
• B) about the same as firms that are "stuck-in-the-middle."
• C) lower than firms that achieve differentiation advantages but higher than firms that achieve cost advantages.
• D) higher than firms that achieve either a cost or a differentiation advantage.

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Definitions:

Placebo

A substance with no therapeutic effect, used as a control in testing new drugs, or used to provoke a psychological benefit to the patient.

Secondary Reinforcers

Secondary reinforcers are stimuli that become reinforcing through their association with primary reinforcers, such as praise, money, or grades, which are not inherently rewarding but are valued through learned associations.

Conditioned Reinforcers

Stimuli or rewards that have become reinforcing through their association with a primary reinforcer.

Punishers

Stimuli that decrease the likelihood of a behavior being repeated, often used in behavioral psychology.