Examlex
Mass customization enables manufacturers to be more responsive to customer demands for high quality products.
Target Market
The particular demographic that a business targets its goods and services towards.
Competencies
Skills, knowledge, and abilities that enable individuals or organizations to perform effectively.
Market Segment
A subgroup of people or organizations within a broader market that share one or more characteristics, targeted with customized marketing strategies.
Differentiated Targeting
A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.
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