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Mass Customization Enables Manufacturers to Be More Responsive to Customer

question 27

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Mass customization enables manufacturers to be more responsive to customer demands for high quality products.


Definitions:

Target Market

The particular demographic that a business targets its goods and services towards.

Competencies

Skills, knowledge, and abilities that enable individuals or organizations to perform effectively.

Market Segment

A subgroup of people or organizations within a broader market that share one or more characteristics, targeted with customized marketing strategies.

Differentiated Targeting

A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.

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