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The three key types of resources that are central to the resource-based view of the firm are
Negative Reinforcement
A type of operant conditioning that strengthens a behavior by removing an unpleasant stimulus when the behavior occurs.
Tertiary Reinforcement
A form of reinforcement where a stimulus gains its reinforcing power through association with a secondary reinforcer, rather than satisfying a basic biological need.
Secondary Reinforcement
A process where a stimulus reinforces a behavior because it is paired with a primary reinforcer.
Positive Reinforcement
A method in behavior modification that involves the addition of a rewarding stimulus following a desired behavior, encouraging its recurrence.
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