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Gathering "competitive intelligence"
Labeling
The process of classifying or describing someone or something in a specific way, often based on preconceived notions.
Schachter and Singer
Psychologists known for their theory on emotion, proposing that physiological arousal and cognitive labeling based on environmental context jointly contribute to the experience of emotions.
Cannon-Bard Theory
A theory of emotion that suggests emotions and bodily responses occur simultaneously, rather than one causing the other.
Emotional Response
An individual's psychological reaction to an external stimulus, which can involve feelings, behaviors, and physiological changes.
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