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A supplier group would be most powerful when there is/are
Social Entertainment
Forms of activity that are enjoyed by a community online, which may include games, music, movies, or shared experiences.
Frequent Engagement
Regular interaction or participation in an activity, platform, or with content, indicating high levels of involvement or interest.
Brand Integrations
The seamless incorporation of a brand or product into another form of content or media, often used in marketing to create a natural association between the brand and content.
Branded Playlists
Branded playlists are curated lists of songs associated with a specific brand, designed to enhance brand identity and engage customers through music.
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