Although Changes in the General Environment May Often Adversely or Favourably

question 8

True/False

Although changes in the general environment may often adversely or favourably impact a firm, they seldom alter an entire industry.

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Definitions:

Reinforcement

In behavioral psychology, it refers to a stimulus or event that increases the likelihood of the recurrence of a particular behavior.

Punishment

A negative consequence applied following an undesired behavior to decrease the likelihood of that behavior occurring again.

Extinction

The process by which a previously learned behavior diminishes in frequency or disappears as a result of the absence of reinforcement.

Spontaneous Recovery

A phenomenon in classical conditioning where a previously extinguished response re-emerges after a period of non-exposure to the conditioned stimulus.