Identify and State the Historical Significance of the Following

question 32

Short Answer

Identify and state the historical significance of the following:
-Panama Canal

Grasp the strategy of glocalization and its application in international business.

Comprehend various marketing strategies (push, pull, rewards programs) and their roles in moving products through the distribution channel.

Recognize the importance of brand image and equity in establishing a competitive advantage.

Identify different types of marketing such as viral, relationship marketing, and their effectiveness.

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Definitions:

Ethnic Enclave

is a geographic area with high ethnic concentration, characteristic cultural identity, and economic activity which differentiates it from the wider society.

Social Context

The environmental and cultural setting in which a certain behavior, event, or phenomenon occurs, influencing its interpretation.

Racial

Pertaining to the classification of humans into groups based on physical traits, ancestry, genetics, or social relations, often leading to unequal treatment or discrimination.

Ethnic Self-conception

This refers to the way individuals understand and identify themselves in terms of their ethnicity, including the recognition of shared culture, history, and ancestry.