Lacee and Abbie Are Two Interns with Cinnabon for the Summer

question 14

Multiple Choice

Lacee and Abbie are two interns with Cinnabon for the summer. They are asked to come up with a content marketing strategy for the brand. Before deciding on what they need to create, what is the first step Lace and Abbie need to take?

• A) They need to test out the Cinnabons for research purposes.
• B) They need to conduct a content audience to determine which assets that have worked before.
• C) They need to brainstorm more ideas that are lit for Generation Z audiences for the brand.
• D) They need to research and determine what are the current trends in content marketing.

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Definitions:

Null Hypothesis

A hypothesis stating there is no significant difference or effect, used as a starting point for statistical testing.

Significance Level

A threshold for determining whether an observed effect is statistically significant, often set at 0.05.

Alternative Hypothesis

A hypothesis that contradicts the null hypothesis, proposing a new effect or relationship.

Null Hypothesis

A standard assumption that posits no meaningful difference or impact exists, usually examined in contrast with a contrasting hypothesis during statistical evaluation.