A Group of Colleagues Want You to Be More Diverse

question 2

Essay

A group of colleagues want you to be more diverse in the content that is shared on social media for your client, which is Coca-Cola. You will want to outline their brand voice, what type of writing style they have, and what are some best practices you would recommend for them.

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Definitions:

Direct Strategy

A communication approach where the main message or conclusion is presented at the beginning, followed by supporting details.

Instant Messaging

An immediate form of text-based communication between two or more parties over the internet, typically conducted through dedicated software or applications.

Bias-Free Language

Language that avoids discrimination or bias by not making assumptions about race, gender, abilities, or other identity markers.

Closing Paragraph

The final section of a piece of writing, summarizing the main points and often providing a conclusion or call to action.