Danielle Has Been Asked to Create an Environmental Scan for the Current

question 29

Multiple Choice

Danielle has been asked to create an environmental scan for the current landscape related to Buffalo Trace Distillery. She wants to make sure she explores all of the factors that could impact the brand externally. What are the main areas she needs to address here?

• A) She needs to explore the political factors of the situation for the company only.
• B) She needs to address the political, legal, economic, and community factors for the company.
• C) She only needs to address the technology factors since she is working in social media.
• D) She needs to address the political, legal, economic, technology, community, and social factors here.

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Definitions:

Future Generations

Future generations refer to the people who will live at some point in the future, and whose well-being is considered in discussions about sustainability and long-term environmental policies.

Inflation Rate

The percentage increase in the price level of goods and services over a period of time, typically measured on an annual basis.

Real GDP Growth Rate

The Real GDP Growth Rate measures the annual percentage increase in the value of all goods and services produced by an economy, adjusted for inflation.

Federal Reserve

The Federal Reserve is the central banking system of the United States, responsible for setting monetary policy and regulating financial institutions.