A Common Metric That Is Used to Evaluate Whether to Amount

question 28

Multiple Choice

A common metric that is used to evaluate whether to amount of time and financial support given to a campaign is referred to as ______.

• A) return on influence
• B) return on relationships
• C) return on investment
• D) return on engagement

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Definitions:

Phenomenon

An observable event or a remarkable occurrence that can be scientifically described or investigated.

Null Hypothesis

An empirically testable hypothesis that two phenomena are entirely unrelated except perhaps by random chance.

Confirmatory Factor Analysis

A statistical technique used to verify the factor structure of a set of observed variables.

Experiment

A scientific procedure undertaken to make a discovery, test a hypothesis, or demonstrate a known fact through controlled observation.