When Accounts Like AltNationalParkServices Are Created, They Are Not Necessarily

question 14

Multiple Choice

When accounts like AltNationalParkServices are created, they are not necessarily the real voice of the organization they represent and do not have permission to so. What new trend is this referring to?

• A) They are starting a flame war.
• B) They are going rogue.
• C) They are being narcissistic.
• D) They are misinforming audiences of who they are.

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Definitions:

Positioning Research

A marketing strategy that involves identifying a market niche for a brand, product, or service using market research and analysis.

Competitors

Entities that compete within the same market, offering similar products or services to the same target audience.

Firm Capabilities

The unique abilities and resources a company possesses that enable it to achieve competitive advantage and perform effectively in the market.

Brand Identity

The collection of all elements that a company creates to portray the right image to its consumer, including visuals, messaging, and values that differentiate it from competitors.