What Are Some Areas That Need to Be Invested in for a Social

question 15

Multiple Choice

What are some areas that need to be invested in for a social media budget?

• A) tools
• B) people and consulting fees
• C) tools and people
• D) tools, people, consulting fees, and research

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Definitions:

Dividend Payment

The distribution of a portion of a company's earnings to its shareholders, usually in the form of cash or additional stock.

Declaration Date

The date on which a firm’s directors issue a statement declaring a dividend.

Ex-Dividend Date

The date when the right to the dividend leaves the stock. This date was established by stockbrokers to avoid confusion and is two business days prior to the holder-of-record date. If the stock sale is made prior to the ex-dividend date, the dividend is paid to the buyer. If the stock is bought on or after the ex-dividend date, the dividend is paid to the seller.

Dividend Irrelevance Theory

A theory proposed by Franco Modigliani and Merton Miller that suggests that a company's dividend policy has no effect on its market value or investors' required yield.