What Is Cost Per Engagement

question 11

Multiple Choice

What is cost per engagement?

• A) It focuses on the level of influence a user has that has interacted with the content.
• B) It focuses on how much people have reacted to the piece of content.
• C) It focuses on the level of viral activity a campaign has had over time.
• D) It focuses on the creativity of the content on a specific platform and compares it to other platforms used in a campaign.

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Definitions:

Unsystematic Risk

Risk associated with a specific company or industry, which can be mitigated through diversification.

Market Risk

The possibility of an investor experiencing losses due to factors that affect the overall performance of the financial markets.

Diversifiable Risks

Risks that can be reduced or eliminated from a portfolio through diversification.

Unique Risks

Unique risks refer to the specific and individual risks that affect only a particular company, security, or investment sector, as opposed to risks that affect the entire market.