In 2017, Royal Caribbean Created an "Intern-Ship" Contest to Find

question 15

Essay

In 2017, Royal Caribbean created an "Intern-Ship" contest to find the perfect Instagram explorer to be part of the cruise experience and share content on behalf of the cruise line to drive travel destination sales and buzz. Discuss how Royal Caribbean could integrate both science and art in this campaign.

Identify and classify costs as variable, fixed, or mixed based on given scenarios.

Calculate break-even points in units and dollars using relevant formulas.

Use target income analysis to determine required sales in units or dollars to achieve a desired profit level.

Understand the degree of operating leverage and its use in measuring the sensitivity of operating income to changes in sales volume.

---

Definitions:

Voting Rights Act

A landmark piece of federal legislation in the United States that prohibits racial discrimination in voting, signed into law in 1965.

Literacy Tests

Tests that were historically used as a voting qualification tool in the United States, designed to disenfranchise certain groups, particularly African Americans.

Federal Voting Age

The legal age set by federal law at which individuals are entitled to vote in elections, currently 18 years in the United States.

Southern Resistance

Describes the opposition and defiance by entities in the southern United States against federal laws, policies, or societal changes, especially regarding civil rights and racial segregation.