Match Each Term with the Correct Definition

question 25

Multiple Choice

Match each term with the correct definition.
-Department of Health and Human Services

• A)AHRQ
• B)CDC
• C)DHHS
• D)DHS
• E)DHSES
• F)DMAT
• G)EMA
• H)EOC
• I)FCC
• J)FEMA
• K)HazMat
• L)HICS
• M)HRSA
• N)MCE
• O)NDMS
• P)NIMS
• Q)NRF
• R)NWS
• S)START
• T)WHO

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Definitions:

Integrated Marketing Communications

The coordination and integration of all marketing communication tools, avenues, and sources within a company into a seamless program designed to maximize the impact on customers and other stakeholders.

Promotional Theme

is a central message or idea that is used consistently across marketing materials and campaigns to promote a product, service, or event.

Brand Awareness

How well consumers recognize and understand the unique characteristics or reputation of a specific brand of products or services.

Integrated Marketing Communications

A strategic approach that combines different marketing methods and tools to present a unified and comprehensive message to the audience.