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Match the Terms with the Definitions

question 21

Multiple Choice

Match the terms with the definitions. Not all answers will be used.
-Trauma that results in deep tissue injury without rupture of the skin


Definitions:

Dual Adaptation

A strategy where both the product and the marketing approach are modified to suit different markets or cultural practices.

Dual Integration

A business strategy that involves a company integrating both vertically (controlling supply chain processes) and horizontally (expanding product lines or markets) to enhance control and market power.

Product Invention

The creation of a completely new product that did not previously exist, often involving innovation and the development of new technologies or ideas.

Product Extension

The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.

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