DrEthridge Is Interested in Finding Out How Likely People Are

question 113

Multiple Choice

Dr.Ethridge is interested in finding out how likely people are to discriminate against a member of an ethnic minority.She designs her experiment so that it seems like it is about fashion but it is actually measuring differences in treatment based on race.Which of the following is true regarding the ethical requirements Dr.Ethridge must follow?

• A) She must inform her participants that the study is about racial discrimination in order to obtain informed consent.
• B) She can deceive her participants as long as she reveals the true nature of the study at its conclusion.
• C) There are no ethical requirements;she can conduct the study using deception without ever having to disclose the truth to the participants.
• D) There are no ethical requirements;participants do not generally change their behavior,regardless of what a study might reveal about them.

Recognize the challenges presented by culture in international marketing research.

Comprehend the techniques and processes involved in web scraping and blog mining.

Understand the significant impact of internet-related changes on online research, particularly regarding social media and user-generated content.

Distinguish between qualitative and quantitative data analysis challenges within marketing research.

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Definitions:

Well-defined

Clearly described or outlined, with no ambiguity or confusion about the nature or limits of something.

Starting Information

The initial data or clues available to solve a problem or undertake a task, crucial for determining the direction and methods for reaching a solution or goal.

Goal

An idea of a future or desired result that a person or a group of people envision, plan, and commit to achieve.

Introspection

A methodological technique in which trained observers are asked to reflect on, and report on, their conscious experience while performing cognitive tasks.