Describe Filter Theory

question 25

Essay

Describe filter theory.What psychological phenomenon does filter theory help explain? Provide a real-life example of the kind of stimuli that are allowed through the filter.

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Definitions:

GE/McKinsey Portfolio

A strategic tool used for managing a business's portfolio of products or business units, plotting them on a grid to decide where to invest or disinvest.

Segment Attractiveness

Segment attractiveness refers to the degree to which a specific market segment is considered desirable to enter or compete in, based on factors like size, growth potential, and profitability.

Strategy Formation

Strategy formation is the process of developing the routes and methodologies an organization intends to use to achieve its long-term goals.

Competitive Advantages

Factors that enable a company to perform better than its rivals in the market, such as superior quality, low cost of production, or exclusive access to resources.