Juan Really Wants to Become a Doctor

question 77

Multiple Choice

Juan really wants to become a doctor.He continues working toward his goal,despite the fact that he has trouble with the course work and has difficulty getting admitted to college and
Paying for his education.Juan's willingness to keep working toward his goal,despite the
Challenges,is an indication that Juan has

• A) grit.
• B) external motivation.
• C) internal motivation.
• D) natural talent.

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Definitions:

Branding

The process of creating a unique image and identity for a product or service in the consumer's mind, using names, terms, signs, symbols, designs, or a combination of these.

Brand Personality

A set of human characteristics associated with a brand name.

Human Characteristics

Traits or features that define humans, including biological, psychological, social, and cultural attributes.

Brand Equity

The added value a brand name gives to a product beyond the functional benefits provided.