If a Drug Company Wants to Persuade Skeptical Customers to Buy

question 124

Multiple Choice

If a drug company wants to persuade skeptical customers to buy a new medicine,the company should consider all of the following strategies EXCEPT

• A) hiring a spokesperson who is both attractive and an actual doctor.
• B) delivering a one-sided argument that the medicine is superior.
• C) repeating the commercial again and again to induce mere exposure effect.
• D) sending strong arguments that appeal to emotions.

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Definitions:

Camouflaged Verbs

Verbs that are unnecessarily turned into nouns or adjectives, often making sentences more complicated and harder to understand.

Application

A software program designed to carry out a specific set of tasks or to solve particular problems.

Passive Voice

A grammatical voice in which the subject of the sentence is the recipient of an action rather than the doer, typically involving a form of the verb "to be" and a past participle (e.g., "The letter was written").

Verb "To Be"

A fundamental verb in English used to indicate existence, identity, or a state of being.