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Immediate Marketing Environment
The external factors including suppliers, distributors, customers, and competitors that directly affect a company's marketing activities.
Cultural Values
The core principles and ideals upon which an entire community exists and functions, influencing beliefs, behaviors, and norms within that society.
Demographics
Statistical data relating to the population and particular groups within it, such as age, gender, income, and education.
Greenwashing
The practice of making misleading or false claims about a company's environmental practices in order to appear more environmentally friendly than it actually is.
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