The Ability of Cellular Technology to Make the Internet Portable

question 33

Multiple Choice

The ability of cellular technology to make the Internet portable and constantly available has been revolutionary. Approximately what percentage of American adults own a smartphone today?

• A) less than 20 percent
• B) nearly 25 percent
• C) almost 35 percent
• D) nearly 50 percent
• E) over 70 percent

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Definitions:

Brand Promise

A statement or commitment made by a brand to its customers, indicating what they can consistently expect from its products or services.

Social Purpose

The objective or intention of an organization to contribute positively to society or specific causes beyond financial gains.

Commoditization

The process by which goods or services become undifferentiated in the eyes of the consumer, leading to competition based primarily on price rather than features or quality.