Identify and Explain the Significance of the Demographic Changes Occurring

question 30

Essay

Identify and explain the significance of the demographic changes occurring in the United States during the twenty-first century.

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Definitions:

Own Market

A term referring to the market where a company sells its products or services, often in contrast to competitor markets.

Reseller

An entity or person who buys products or services to sell them, rather than to use or consume them personally.

Multibranding

The marketing strategy that involves a company using two or more brands to market similar products or services to different segments.

Target Markets

Particular segments of prospective customers that a business targets with its marketing strategies and actions.