Setting the Price of a Product in a Way That

question 52

Multiple Choice

Setting the price of a product in a way that will alter its perception to customers is known as ______.

• A) penetration pricing
• B) price skimming
• C) psychological pricing
• D) price lining

Understand the concept and importance of a global marketing approach for luxury items.

Comprehend the characteristics and implementation of a global business strategy.

Grasp the essence and application of a multidomestic strategy.

Understand the differences between a global marketing approach and a multidomestic strategy.