Examlex
Product is one of the most flexible components of the marketing mix.
Falsifiable
A criterion for a scientific hypothesis, indicating that it can be disproved by experimental or observational evidence.
Many Assumptions
The use of multiple unverified beliefs or hypotheses as the basis for decision-making or reasoning.
Burden of Proof
The obligation on a party in a dispute to provide sufficient evidence to support their claims, typically resting on the party who brings forth the case.
Convincing Evidence
Information or data that is so strong or persuasive it leads one to accept an argument or conclusion.
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