Marketing Data That a Business Collects for Its Own Specific

question 78

Multiple Choice

Marketing data that a business collects for its own specific purposes is referred to as ______.

• A) primary data
• B) secondary data
• C) tertiary data
• D) quantitative data

---

Definitions:

Classical Conditioning

A learning process in which a natural response to a certain stimulus becomes triggered by a previously neutral stimulus after repeated pairings.

Token Economy

A behavior modification system that uses tokens as a form of reinforcement for desirable behaviors, which can later be exchanged for rewards.

Transactional Analysis

A psychotherapeutic approach that examines interactions and transactions between people to understand their communication and behavior.

Telehealth

The delivery of health-related services and information via telecommunication technologies to support long-distance clinical health care and patient education.