The Primary Factor That Looms as a Reason for an Increase

question 48

Multiple Choice

The primary factor that looms as a reason for an increase in the amount of time and money that small businesses should spend on marketing research is ______.

• A) poor economy
• B) lawsuits
• C) competition
• D) changing conditions

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Definitions:

Spurious

Lacking authenticity or validity in essence or origin; not genuine.

Association

Exists between two variables if the value of one variable changes with the value of the other.

Independent

Being self-governing or not influenced by external control, often describing a state of autonomy or self-reliance.

Qualitative

Pertaining to descriptions or distinctions based on qualities rather than on quantity or numerical values, often used in research to explore complex phenomena.