Marketing Data That a Business Collects for Its Own Specific

question 78

Multiple Choice

Marketing data that a business collects for its own specific purposes is referred to as ______.

• A) primary data
• B) secondary data
• C) tertiary data
• D) quantitative data

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Definitions:

Warrants

Financial instruments that give the holder the right to purchase the company's stock at a specified price before the expiration date.

Instrument for Consideration

A formal legal document that signifies an agreement or contract between parties, often involving the exchange of goods, services, or monetary value.

Signature

A person's handwritten or digitally authenticated mark used to signify agreement, consent, or identification.

Negotiable Instrument

A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time.