Marketing Research Is Good for Which of the Following

question 6

Multiple Choice

Marketing research is good for which of the following?

• A) fine tuning concepts for known products
• B) fine tuning concepts for products to be invented
• C) fine tuning new concepts for old products
• D) gathering data about what consumers will want in the future

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Definitions:

Demand Characteristics

Cues that inform the subject how he or she is expected to behave.

Unobtrusive Measures

Research methods that do not require direct interaction with participants, minimizing the potential for the researcher's presence to influence the results.

Demand Characteristics

Cues in an experiment that suggest to participants what the experimenter expects to find or how participants are expected to behave.

Demand Characteristic

Features of an experimental setting that cause participants to guess the purpose of the study and change their behavior.