Scenario 11-1

question 16

Multiple Choice

Scenario 11-1. Lori has just graduated from Willy Wonka Candy College. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors--a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. Lori decides to consult some of her college marketing textbooks for information.
-In Scenario 11-1, Lori should search for which of the following types of data first, since it is less expensive?

• A) primary
• B) preliminary
• C) secondary
• D) subsequent

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Definitions:

Shared Behaviors

Actions or conducts that are common among members of a group, contributing to a collective culture or identity.

Gestures

Physical movements of the body, particularly hands and arms, which express ideas, feelings, or instructions, often accompanying speech.

Organization Design

The process of shaping an organization's structure and roles to align with its mission, values, and strategic goals.

Promoted

This term describes being advanced to a higher position or rank within an organization.